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White hat and black hat techniques are commonplace in internet marketing. However, a lot of us are not familiar with what they are. White hat marketing is when a marketer or webmaster uses techniques that are ethical such as SEO. Black hat marketing is when a marketer or webmaster uses techniques that are unethical such as keyword stuffing. Black hat techniques are considered deceptive practices.
When a marketer or webmaster uses internal links instead of pictures or logos is a white hat marketing practice. When search engines can identify the sites internal links they realize that site is legitimate. However if the site uses a lot of logos and pictures with internal link in them is a black hat practice because search engines cannot identify logos and pictures as internal links therefore this is a deceptive practice.
When a website has content that is easy to read and offers useful information to visitors this is a white hat practice. Content that is hard to read and contains keywords or keyword phrases used repeatedly is a black hat practice. This is known as keyword stuffing and usually results in that website being blacklisted.
All websites should be optimised to make a good appearance creating the potential for more visitors. All pages including sub pages should be optimized with the same keywords, Meta tags, content, titles and links. This is a white hat technique. A black hat seo technique would be if the site has random information on all pages.
A website that has eye appeal with font colours complimenting the background is a white hat technique. Websites that have most of the information the same font colour as the background is a black hat technique. This is easy to catch by search engines and blacklist that website.
When you come across a website where the text is the exact same colour as the background that site owner is a black hat marketer. This deceptive practice is intended to confuse visitors however competitors as well as search bots recognize this trick and chances are these types of websites are blacklisted. This is not a smart black hat practice since it is easily recognized.
A black hat technique called cloaking is when all black hat marketing techniques are used at one time to submit information to search engines which visitors do not see. Competitors catch this technique as well as search engines. The result for this one is the website being banned by all search engines.
Article by Robert Deans. Robert is the SEO Copywriter for Media Precision SEO Services Nottingham. Media Precision are Independent SEO consultants specializing in bespoke online marketing packages. For more Articles by Robert, including Ten Steps of SEO, please visit www.mediaprecision.co.uk/news
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